Dziuk's Meat Market, just outside of San Antonio, TX, had been a local staple for many years but was desperately in need of new branding, photography, packaging and an entirely new aesthetic to present its product and reach a much larger audience.
In conjunction with the owner's goals to expand his existing retail space, online sales, and website, we envisioned and produced all new product photography, packaging, in-store experiences and an online store which has dramatically increased sales and resulted in incredibly positive feedback from the community.
• Creative Direction
• Art Direction
• In-Store Experience
• Environmental Design
• Package Design
• Web Design
• Online Storefront
• Merchandise / Apparel Design
Visit dziuks.com for more.
For this award-winning resort in Ambergris Caye, Belize – Tangelo created an entirely new brand identity and web/mobile presence. Furthermore, we were tasked with reconsidering their entire approach to marketing. The personality, tone of voice and positioning were all documented and informed the entire creative process.
The goal was to capture simplicity and elegance in a modern form. The color palette draws from real Caribbean water colors and the rich Belizean wood that is prevalent throughout the resort.
Analytical data of their old website showed that people were primarily interested in the Suites, and the Photos. So the new website was designed to give the users what they are looking for most – an experience that immerses the viewer into the locale, resort and activities. And further yet, we designed and developed the site to allow the user more control over how much content they view versus images - each level of the content & navigation areas is able to hidden to quickly launch that user directly into a full-frame image should they so choose.
The data also proved that the new site needed to cater to smart phones and tablets. Because so many visitors to the site used their mobile devices, we created a site that automatically adapts to the various screen sizes.
We are currently working on many exciting design applications to flush out the new branding, including marketing collateral, promotional gear and in-room enhancements.
Website / Mobile Site Design: http://thephoenixbelize.com/
Since YES Prep opened their doors in 1998, they have continually 'redefined possible' for students, families and for what the educational system can be. To coincide with this new definition of what YES Prep is, we developed a refreshed brand identity, messaging, website and more.
With a system of 12 campuses throughout the Houston area and an upcoming growth phase planned, Tangelo was charged with bringing the YES brand to life, giving it more dimension and bringing forth their inherent culture that makes YES so unique and successful.
The YES culture is made up of incredible spirit and dedication from the teachers, staff, students and their families. After an intense month-long discovery phase, Tangelo concepted and created a portfolio of brand deliverables that have elevated an amazing institution to the levels of which they provide an educational platform... at the very top.
In order to make the transition seamless to the entire organization, Tangelo created an all-encompassing set of brand guidelines to inspire and lead the current 12 campuses and all future campuses – so that a strict brand standard may be adhered to by thousands of employees across the entire school system.
Take this energetic identity platform a step further, and we have created a website that not only engages the user, but also quickly communicates the YES difference and culture. Videos are dynamically integrated throughout the site so the visitors can obtain a true sense of who YES Prep truly is... and how they're changing students' lives.
• Research & Discovery
• Brand Identity
• Brand Guidelines
• Tagline Development
• Rallying Cry / Growth Phase Theme & Messaging
• Website Strategy & User Experience
• Website Design, Content Writing & Development
• Website CMS
• Annual Report Design
• Stationery / Marketing Collateral Design
• Video & Photography Shooting / Editing
• Campus Signage Design Standards
• School Uniform Design Standards
• Promotional Item Design
Website Design / Development: http://yesprep.org/
When our client, Mahindra Tractors - the World's #1 Selling Tractor - came to us and asked us to create an Ad campaign that really spoke to women – we had to think about it a little bit. Sure, women were increasingly becoming a bigger influence in the purchasing decision of a tractor. A lot of the time, they'll end up operating and working the tractor just as much as their husbands – so they had a say at time of purchase.
But we didn't want to market specifically toward women. It would feel too forced, and they'd see right through our Ad attempts.
So at at time when Mahindra was very much struggling for brand equity – we wanted to endure our brand to our female audience. So we conceived the idea of the 'Mahindra Tractors Women in Ag Scholarship Program'. This program was developed specifically for young women enrolled in Ag Studies at College, as an incoming Freshman or Graduating Senior.
Research showed that these young women were interested in gaining an Ag education, and taking their knowledge back to the homestead – to help sustain the family farm operations. And Mahindra wanted to help.
The result is a Scholarship Program now in its 7th year, partnering with the FFA – and delivery tuition assistance to many young women in small communities across the country.
The idea of the posters began in year one, to create a collectible, custom-illustrated poster that would be sent to every Ag school, FFA affiliate and the entire Mahindra Dealer Network to promote the Scholarships and encourage applications. Each year, a well-known national artist is commissioned to illustrate a poster with our art direction and guidance – to create a keepsake that people will want to save and collect, with the goal of promoting and benefitting young women studying agriculture.
Full campaign development and creation of the company tagline, "Good to Go".
TV and Billboard campaigns with executions on the tagline.
The End Hunger Network, now part of the Houston Food Bank – wasn't always part of the Houston Food Bank.
There was a time when End Hunger needed to build awareness for its cause and emerge from the shadows of HFB, a long-established Houston icon.
Client directives for this campaign were to "look completely different from the Houston Food Bank to set us apart, and get people to take notice of what we're doing".
If you're not from Houston, you must realize something – there is an incredible amount of wealth here. However, unfortunately, there is also an incredible number of people going hungry every night – at the time, 750,000.
So then you might ask yourself, as I did, why are there almost a million people going hungry when there is so much wealth and opulence? Well, if you truly think about it - are people really thinking about it? I mean, are they actually thinking - on a day to day basis - about how many people around them are going hungry... yet still choose to not give? Do they even know how many people in their local communities go hungry? The answers pointed to No... they just don't know, and they don't think about it... because they're busy.
Remember, it was our job with this campaign to build an awareness and identity 180 degrees from the Houston Food Bank. Since they had the classic sad-faced-kid-on-a-billboard-campaign, we (obviously) didn't go that route.
We also needed to get people to notice what we're doing. But as we discovered, we really had to get people to notice something, PERIOD.
So here's the idea: let's wake 'em up. Let's get 'em a tad uncomfortable in those luxurious rides they're cruising around in. Let's get them to THINK.
These big, oversized cardboard posters were hung guerrilla-style in many of Houston's nicer neighborhoods on light posts, trees and anything else unsuspecting. (They were hung with straps, not nails so calm down.)
hey were also made into Billboards, Print Ads and Signage inside of Grocery Stores – where one of their main sources of giving took place – the Red Barrels. Furthermore, on that note – a Floor Sticker was made for the Grocery Stores, placed just after the entryway sliding glass doors. This would be the creative to the right titled "YOU'RE HERE TO BUY FOOD. WHAT A COINCIDENCE, WE'RE ALL OUT."
he best part of this campaign wasn't all the accolades it garnered, such as PRINT'S Regional Design Annual... it was the fact that after a year-plus long effort, we were told by our client that the number of hungry Houstonians dropped from 750,000 to 580,000.
Website Design / Development: http://www.targaresources.com/
This integrated campaign, consisting of nine TV spots and countless system and hospital print ads – was created for HCA Gulf Coast.
The campaign strategy was to capture the essence of what makes up HCA Hospitals, which is its amazing people and their dedication to patients first.
Other Houston-area hospitals could boast an argument for more advanced technology & equipment, so our campaign focused on what makes HCA better at caring for patients – its front-line caregivers – nurses.
Actual caregiver testimonials paired with a black and white, 'Life magazine' tonality – were intended to give the viewer a genuine feeling of comfort, in a place they would be taken care of by compassionate people.
The Campaign won multiple awards, including several Tellys, New York Festival Globals for Healthcare, Worldfest Houston International Film Festival, and perhaps most importantly - the "Parent's Choice" award from Houston Parent Magazine readers.
This Campaign was conceived, art directed and produced by our Founder & Executive Creative Director while at another firm.
Through rigorous industry research and customer survey feedback, we created a customer driven web-based user experience within the farm equipment category, focusing on simplicity, value and delivering users information in a clutter-free, organized manner. This strategy aligned perfectly with Mahindra's brand promises of simplicity, ease-of-use and customer delight. Short of driving to one of 400+ dealerships across the country to test drive a tractor, a user can now experience Mahindra's value proposition and visualize all of the superior-performing products and legendary customer satisfaction attributes within the totally revamped site.
The MahindraUSA Website was named the Business-to-Consumer Website of the Year by the American Marketing Association Houston Chapter.
After a substantial upfront R&D Phase to aid in WHR's strategic growth planning, and on the heels of a healthy website refresh overhaul – comes a Print Ad campaign for WHR, Houston's leading healthcare architecture firm. This campaign specifically celebrates WHR's 30-year relationship with the Texas Medical Center and its various world-renowned institutions.
Each ad subtly focuses on a particular medical service line, in which WHR has designed buildings for within the TMC – however, the ads aren't touting bricks and mortar – they're highlighting what their work is truly all about, the people.
As part of a digital integration with the campaign, we secured HealthcareArchitecture.com – a prominent domain which will become an important discovery ground for potential clients and staff, to learn more about WHR's immense knowledge and experience within the healthcare architecture space.
The campaign is actively running in the Texas Medical Center Pulse magazine.
Stay tuned, more to come.
Various brand identity designs in both concept and final artwork stages.
Remington Firearms & Ammunition Print Ad campaign, Product Brochures and Product Hang Tag.
Campaign creative included 'Remington Country' campaign development; Print ad for the world's highest-selling rifle; and a Canadian market over-under shotgun print ad.