The Menninger Clinic

A world leader in psychiatric care, research and education, The Menninger Clinic needed to share their story with philanthropists, prospective patients and other mental health professionals—especially when it came to communicating the hospital's vision and capabilities.

Following an immersive R&D session to better comprehend the quality and character of their work, we created a robust, editorial-style annual report designed to illustrate the dynamic nature of the human mind and Menninger’s efforts to better understand it. 

Whether patients or practitioners, the people at Menninger comprise a key component of their work. So we walked their halls with the talented Terry Vine to interview and photograph some of the personalities who embody Menninger’s mission, resulting in captivating case studies that highlight the Clinic’s groundbreaking work on a personal level.

To communicate key aspects of Menninger’s vision at a glance, we also developed custom illustrations, icons and charts (you know… for those creative types who prefer pictures). 

This project also offered the first real-life opportunity to apply our brand new, freshly fashioned, pipin’ hot, straight-out-of-the-oven branding and identity work we’d just completed for Menninger's Office of Philanthropy—including typography, color palette, logo usage, messaging strategy and all the things.   

“From my first meeting with Tangelo, they grasped our vision to market Philanthropy. Their upfront R&D period was efficient, confidential and vital to our successful outcome. With access to our key constituents, Tangelo came back with spot-on messaging strategy, content recommendations and distribution platforms. In addition to creating a new Office of Philanthropy identity, they cleverly wove in donor-centered messaging throughout all materials. Tangelo absolutely added value to my vision.”

- Laura A. Easton, LMSW, former Senior Vice President & Chief Development Officer, The Menninger Clinic
Research & Discovery | Branding & Identity | Illustration | Art Direction | Print | Messaging Strategy | Photography | Copywriting